Friedrich Fashion

Friedrich Fashion

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Friedrich Fashion
 
Team
Brands
Events
News
Contact
Friedrich Fashion

Team

Who we are

Friedrich Fashion stands for professionalism and quality. For over 30 years we have been known for our passion and commitment to the fashion industry. We are also internationally recognized as a high quality supplier of the latest trends within the Austrian market.

Our approach

For us fashion is more than high-quality clothing. In our portfolio we are very mindful and aware of aspects/qualities/values such as origin, tradition and craftsmanship. We believe that these values are equally as important for the discerning customers. Our brands tell stories that evoke emotions and make values come alive. This creates a sales culture of success and sustainability. To achieve our objectives we are continually evolving to the changing pulse of modern times. Aesthetic sensibility and an affinity for trends make us a strong and competent partner for our satisfied customers.

Andrea Friedrich & Tamara Huber

Friedrich Fashion

Brands

Hemisphere

Peter and Isabell Lochmann are behind the Munich label Hemisphere. Peter Lochmann, who founded the label in 1985, is responsible for implementation and production with his technical know-how. His wife Isabell is the artistic part of the management duo. Together with her creative team, an innovative collection is created every season, which stands out above all through perfect quality, experimental material mixes, innovative embroidery and weaving techniques and wonderful color schemes. Whether cashmere, silk or cotton - the styles are perfectly coordinated and can be combined. The abundance of scarves in a wide variety of designs round off the picture and give the collection its uniqueness.

https://hemisphere.de/en

Robert Friedman

For more than 40 years, the Italian label Robert Friedman has been convincing the fashionable, demanding customer with blouses and shirts in exclusive prints and inexpensive quality. The collection impresses with its claim to be fashionable and timeless at the same time. In addition to blouses and shirts, dresses have also become an important topic. With Robert Friedman you are always stylishly dressed - both in everyday life with a casual blouse and in the evening with a statement piece.

https://robertfriedman.com

IQ Studio

IQ Studio is a contemporary fashion brand founded in 2003, known for its minimalist, urban womenswear.
The brand focuses on clean silhouettes, neutral colors, and versatile pieces designed for everyday wear. It is especially recognized for its outerwear, such as jackets, coats, and bombers that combine functionality with modern style.
IQ Studio also emphasizes quality and sustainability, using durable materials and offering timeless designs rather than fast-fashion trends.

https://www.iq.studio/

Pamela Henson

Pamela Henson - the “best-fitting” trousers made of bi-elastic fabrics, with an inimitable wearing comfort.
Pamela Henson wants to delight her customers with a fashionably sophisticated but still clean look and always with the best fit.

https://pamelahenson.com/?lang=en

Latinò
RockStar

The skirt as an ode to femininity!
Integrate the power of soft, feminine into your everyday life and don't wait for a special occasion.
Go through life elated and strong and look stunning while doing it. Celebrate being a woman!

Made by women for women.
Each skirt is a piece of tailoring art, made by hand with great attention to detail.
Our tailor shop is run by a woman. That's why we also support small businesses run by women.

https://rockstar.fashion

MLF
Tonet

Tonet is an Italian fashion brand specializing in knitwear, rooted in tradition and craftsmanship.
The brand emphasizes high-quality materials and a design philosophy centered on timeless elegance and the “values of tradition.”
Its collections focus on refined, wearable pieces that combine classic Italian style with modern sensibility.
Overall, Tonet represents understated luxury with a strong heritage-driven identity in contemporary knitwear fashion.

https://www.tonet.eu/index/en

SOLDOUT

SOLDOUT is a contemporary daily-life fashion brand focused on feminine, casual, and easy-to-wear styles.
The collections emphasize a sporty yet feminine look, combining comfortable fits, soft materials, and modern silhouettes.
The brand aims to deliver versatile everyday pieces with a strong focus on wearability, comfort, and effortless style.
Overall, SOLDOUT positions itself as a relaxed lifestyle brand offering trendy, accessible fashion with attention to detail and a distinctive “SOLDOUT feeling.”

https://www.soldout-fashion.de/

Friedrich Fashion

Events

  • 20.07. – 25.08.2026
    Order FS2027
  • 21. – 22.07.2026
    HOT
  • 02. – 04.08.2026
    SCHICK

We are also happy to be there for you outside of trade fairs. These are the dates in Salzburg:

Showroom Fashion Mall / 1.OG, Top 22Carl-Zuckmayer-Str. 37
5028 Salzburg

arrange appointment
Friedrich Fashion

News

Hemisphere Imagefilm

Together with the talented model Anna Mila Guyenz a wonderful Imagemovie got produced – there is no better way to express the lightness of our materials and the pleasant feeling of cashmere on the skin.

Here is the link to the movie:
Hemisphere Imagemovie

Friedrich Fashion

Contact

Imprint

Andrea Friedrich +43 664 394 3707Tamara Friedrich +43 676 627 0024

Office Friedrich Fashion OG,
Höglwörthweg 33/10, 5020 Salzburg Showroom Friedrich Fashion OG,
Fashion Mall, 1.OG, Top 22, Carl-Zuckmayer-Straße 37,
5028 Salzburg Contact office@friedrich-fashion.at
 @friedrich_fashion VAT-Nr ATU 66683859
Legal Venue Salzburg