Friedrich Fashion

Friedrich Fashion

Friedrich Fashion
Friedrich Fashion


Who we are

Friedrich Fashion stands for professionalism and quality. For over 30 years we have been known for our passion and commitment to the fashion industry. We are also internationally recognized as a high quality supplier of the latest trends within the Austrian market.

Our approach

For us fashion is more than high-quality clothing. In our portfolio we are very mindful and aware of aspects/qualities/values such as origin, tradition and craftsmanship. We believe that these values are equally as important for the discerning customers. Our brands tell stories that evoke emotions and make values come alive. This creates a sales culture of success and sustainability. To achieve our objectives we are continually evolving to the changing pulse of modern times. Aesthetic sensibility and an affinity for trends make us a strong and competent partner for our satisfied customers.

Andrea Friedrich & Tamara Huber

Friedrich Fashion



Peter and Isabell Lochmann are behind the Munich label Hemisphere. Peter Lochmann, who founded the label in 1985, is responsible for implementation and production with his technical know-how. His wife Isabell is the artistic part of the management duo. Together with her creative team, an innovative collection is created every season, which stands out above all through perfect quality, experimental material mixes, innovative embroidery and weaving techniques and wonderful color schemes. Whether cashmere, silk or cotton - the styles are perfectly coordinated and can be combined. The abundance of scarves in a wide variety of designs round off the picture and give the collection its uniqueness.

Robert Friedman

For more than 40 years, the Italian label Robert Friedman has been convincing the fashionable, demanding customer with blouses and shirts in exclusive prints and inexpensive quality. The collection impresses with its claim to be fashionable and timeless at the same time. In addition to blouses and shirts, dresses have also become an important topic. With Robert Friedman you are always stylishly dressed - both in everyday life with a casual blouse and in the evening with a statement piece.

Le Tricot Perugia

Le Tricot Perugia was founded in 1975 and is now a family-run company that stands for the finest workmanship and the highest quality materials. All raw materials are sourced from Italy, design and production take place at the company's headquarters near Perugia. The label embodies feminine beauty, modern lines and maximum wearing comfort. Le Tricot Perugia has evolved from a knitwear to a total look collection in recent years.

Pamela Henson

Pamela Henson - die „bestsitzenste“ Hose aus bi-elastischen Stoffen, mit einem unnachahmlichen Tragegefühl. Modisch ausgefeilt aber dennoch clean im Look und immer mit der besten Passform möchte Pamela Henson die Kundin begeistern.

flowers for friends

Feminine dresses made of high-quality fabrics, lively colors and playful silhouettes are clearly the focus of flowers for friends. The Hamburg design team relies on flowing crèpe and viscose qualities as well as natural cotton in the trend colors of the season.


The jackets and coats from IQ Studio impress with their fashionable silhouettes, innovative cuts and versatility. The successful mix of re-interpreted classics and feminine elements defines the brand's DNA.

STW - The Vertical Line

With his shirts, Alfonso Patermo wants to create “daily essentials” that claim to be timeless and easy to combine. But PATERMO not only stands for sophisticated design and perfect workmanship, but also for responsible production and conscious action. The shirts are made of eco-certified cotton or modal and impress with their noticeable quality.

More about Alfonso and PATERMO:

Friedrich Fashion


  • 18. – 19.07.2023
    HOT 1
  • 29.07. – 01.08.2023
    Fashion Premiere

We are also happy to be there for you outside of trade fairs. These are the dates in Salzburg:

Showroom Fashion Mall / 1.OG, Top 22Carl-Zuckmayer-Str. 37
5028 Salzburg

arrange appointment
Friedrich Fashion



See you soon at our showroom!

Hemisphere Imagefilm

Together with the talented model Anna Mila Guyenz a wonderful Imagemovie got produced – there is no better way to express the lightness of our materials and the pleasant feeling of cashmere on the skin.

Here is the link to the movie:
Hemisphere Imagemovie

Our latest cashmere baby

Princess Charlotte wears a cute pink bonnet from Johnstons of Elgin on a family holiday in the French Alps.

The Telegraph
Johnstons Cashmere

Beginnend mit der Orderrunde Frühjahr/Sommer 2015 ist nun unsere Tochter Tamara mit an Bord. Sie hat ihr Studium Wirtschaft und Recht erfolgreich abgeschlossen und wir freuen uns sehr, dass sie sich für unsere Agentur entschieden hat. Nachdem sie uns schon seit einigen Jahren während der Verkaufssaisonen sowie im Büro tatkräftig unterstützt hat, ist sie bei unseren Kunden und Lieferanten bereits gut bekannt und bestens in die Agenturabläufe eingearbeitet.

Die Leidenschaft für diesen Beruf wurde mir gewissermaßen in die Wiege gelegt und ich freue mich sehr, Sie nun auch außerhalb der Orderrunden in allen Belangen zu unterstützen! Sie erreichen mich jederzeit unter 0676 6270024 oder per Mail

Ich freue mich auf eine gute Zusammenarbeit!

Friedrich Fashion



Andrea Friedrich +43 664 394 3707Tamara Friedrich +43 676 627 0024

Office Friedrich Fashion OG,
Höglwörthweg 33/10, 5020 Salzburg Showroom Friedrich Fashion OG,
Fashion Mall, 1.OG, Top 22, Carl-Zuckmayer-Straße 37,
5028 Salzburg Contact
 @friedrich_fashion VAT-Nr ATU 66683859
Legal Venue Salzburg